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GiftCardLab Eliminates Monthly Fees for the First Year and Extends Card Life for its Customized Visa

Release date: 11/17/2010

Just in time for holiday gift-giving, GiftCardLab announced today that it has eliminated the Monthly Maintenance Fee for the first year and extended the card expiration date from one to seven years on its customized prepaid Visa Gift Cards as part of the company's program to improve customer satisfaction and comply with new Federal Reserve regulations under the CARD 

 
 

DALLASNov. 17, 2010 /PRNewswire/ -- Just in time for holiday gift-giving, GiftCardLab announced today that it has eliminated the Monthly Maintenance Fee for the first year and extended the card expiration date from one to seven years on its customized prepaid Visa Gift Cards as part of the company's program to improve customer satisfaction and comply with new Federal Reserve regulations under the CARD Act.

"Our customers love the fact that they can come to us and create their own personalized Visa Gift Card for any occasion, and even have it sent to the recipient in a customized greeting card," said David Jones, CEO of CardLab, Inc., the global leader in customized prepaid Visa cards. "These changes will make for an even more pleasant gift-giving experience, and we're pleased to offer these improvements to help recipients get more enjoyment out of their cards."

For all cards sold after August 22, 2010, GiftCardLab will no longer assess the Monthly Maintenance Fee of $4.95 starting in the seventh month following the purchase of the card. Instead, the fee will only apply after a 12-month period of inactivity, providing an incentive for recipients to enjoy their gift right away. All international fees associated with using the card outside of the U.S. have been eliminated. The new cards will have the expiration date – which has been extended to 7 years from the date of card creation – clearly visible on the front of the card for the user's convenience. Getting a replacement for an unexpired card will now cost $15, but the Replacement Card Fee is waived if the card in question has surpassed the previous one-year expiration date. Finally, there are no additional customer fees associated with the card after it is purchased and created.

"Our customized gift cards are a unique and secure way to give a gift that just about anyone will appreciate and these improvements have already been well-received by our customers," Jones said. "Our cards are accepted anywhere Visa debit cards are accepted, are more secure than cash and can be used by the recipient however they choose, making them a more flexible option than store-branded gift cards or gift certificates."

Featured in Oprah Winfrey's The "O" List for 2008, GiftCardLab's easy-to-use online personalization system makes it simple for anyone to create their own customized prepaid Visa Gift Card. Customers can choose from hundreds of design templates or upload their own photos and choose a color scheme to create their own message. For a one-time fee of just $4.95 per card, plus the cost of postage, GiftCardLab custom Visa Gift Cards can be purchased in any quantity – even just one – and in any denomination from $5 to $2,500. Cards can be shipped to the customer who placed the order or directly to the recipient for an extra special surprise.

The company also offers a corporate incentive card program, www.IncentiveCardLab.com, enabling companies to design branded Visa Incentive Cards for distribution as an incentive, reward or other recognition program. Visa Gift Cards are issued by University National Bank pursuant to a license from Visa U.S.A. Inc. University National Bank; Member FDIC. Visa Incentive Cards are issued by The Bancorp Bank pursuant to a license from Visa U.S.A. Inc. The Bancorp Bank; Member FDIC.

For more information about GiftCardLab's customized, prepaid Visa Gift Cards, visit www.giftcardlab.com.

About GiftCardLab

aGiftCardLab is a service of CardLab, Inc., the global leader in customized, prepaid Visa personal gift and corporate incentive cards suitable for any occasion, including employee incentives, customer rewards and personal gift-giving. The company's easy-to-use custom card design and distribution services make it simple, fast and affordable to send incentive or gift cards in any denomination from $5 to $2500 to anyone, anywhere, with no minimum order and no setup fee. A pioneer in the customized, branded gift card market, CardLab Inc. was founded in 2004 and is headquartered in Dallas, TX. For more information, visit www.cardlabcorp.com.